Why Most Restaurants Fail

Why Most Restaurants Fail? The Crucial Role of Marketing

Owning a restaurant is most often a love affair. A restaurateur puts his or her heart into it-developing mouth-watering cuisine, designing elegant interiors, and offering excellent service. Yet, after all that effort, the numbers are not pretty: nearly 60% of restaurants fail within the first year, and 80% close by their fifth year. Why? While […]

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