Case study · Hospitality

Inn the Woods

Content creation, ads and social media management, and website management for a hospitality destination, the work that makes a place look online the way it feels in person.

The brief

Make a destination stand out as a must-visit

Inn the Woods needed consistent, high-quality content and a managed online presence so that guests planning a stay would see one clear, appealing picture of the property across its website and social channels.

Inn the Woods guest room

The challenge

Hospitality is sold on atmosphere. Inconsistent photos, quiet social channels and an unmaintained website undercut a property that is genuinely lovely in person. The work had to run continuously, not as a one-off refresh.

The strategy

Take on the full content and channel workload (photography and written content, paid and organic social, and the website itself) so the property is presented the same way everywhere a guest looks.

Work performed

Ongoing content creation; ads and social media management; website management.

Deliverables

  • Content creation
  • Ads & social media management
  • Website management

Outcome

Inn the Woods has a single, consistent presence across its website and social channels, maintained by Pioneer Vision, built to keep it top of mind for guests planning a stay.

Booking and reach figures are reported to the client privately; none are published here.

The website

bowsteadllc.com

A warm, welcoming site for a Pacific‑Northwest vacation cabin — home, the cabin, nearby activities, seasonal promos and contact, with instant booking and click‑to‑call on every page. Full‑bleed photography of the property runs throughout, so guests can picture the stay before they book.

  • Full‑screen photo hero with an instant “Book Now” and click‑to‑call
  • Dedicated pages for the cabin, nearby activities and seasonal promos
  • Direct enquiry and booking paths above the fold on every page
  • Mobile‑first layout built for guests browsing on their phones
Visit bowsteadllc.com Opens in a new tab
The Inn the Woods website (bowsteadllc.com) on desktopLive site ↗
Photography

The property, as guests find it

Photography we produced for Inn the Woods (the building, the fire pit and the rooms) used across the website and the social channels.

Click a photo to view it larger.

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