Digital Marketing
Roofing marketing after a storm: what to run and when
Storm demand arrives in a two or three day window and disappears. Roofers who plan for it capture the calls; roofers who react are still adjusting bu…
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Digital Marketing
Practical marketing, SEO and business growth advice.
Digital Marketing
Seven things on a plumbing website that decide whether they call
A homeowner with water on the floor gives your website about eight seconds. A homeowner pricing a water heater gives it two minutes and compares you …
Digital Marketing
Auto repair marketing: winning brake and check engine searches
A driver searching "brake repair near me" or "check engine light" is choosing a shop in the next ten minutes. Independent shops lose those searches t…
Digital Marketing
How to track phone calls from your website
If most of your leads arrive by phone and you cannot say which ones came from ads, which from search and which from your Google profile, then every c…
Digital Marketing
Restaurant marketing: how to fill slow weeknights
Weekend service takes care of itself. The money problem in most independent restaurants is Tuesday and Wednesday, and the fix is rarely a discount. I…
Digital Marketing
Your ads bring calls but not jobs. Here is what is wrong
A campaign producing plenty of calls and no revenue is more frustrating than one producing nothing, because everyone can see the activity. In almost …
Digital Marketing
How to show up in ChatGPT and AI search as a local business
Customers are starting searches inside assistants instead of on a results page. "Who is a good plumber in Puyallup?" returns one answer naming two or…
Digital Marketing
The negative keywords every home service business needs
In most home service ad accounts we review, between a fifth and a third of the spend goes to searches that could never have become a job. Negative ke…
Digital Marketing
How to write service area pages that rank
Most service area pages are the same paragraph with a different town name pasted in twenty times. Google has been ignoring those for a decade, and cu…
Digital Marketing
Local SEO checklist for service businesses
Local SEO advice usually arrives as a list of forty tasks with no order. Here is the same work sorted by what moves the needle first for a service bu…
Digital Marketing
"Tow truck near me": how towing companies win that search
A driver on the shoulder of the road makes a decision in under a minute. They search, they look at three results, they tap the first number that look…
Digital Marketing
How to get more Google reviews without pestering customers
Most businesses ask for reviews the way they ask for a favor: rarely, awkwardly, and at the wrong moment. A routine fixes that. The businesses with 2…
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